TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
Curriculum Vitae 2026
A BUDAPEST BASED independent creative, WITH 26 YEARS OF EXPERIENCE specializing in BRANDING, ILLUSTRATION, TYPOGRAPHY AND DESIGN STRATEGY.
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CREATIVE GROUP HEAD
Lounge Design MVM team & Kraft Department lead
Main clients: MVM, Szerencsejáték Zrt., HUMDA, MÁV, and New Business accounts. Led and managed the creative team across a wide range of integrated communication projects. Responsible for the development and delivery of 360° marketing campaigns, TV commercials, brand and campaign visual identities, and cross-channel creative concepts. Worked closely with clients, strategists, account teams, production partners, and external agencies to ensure high-quality creative execution from concept development through final delivery. Oversaw creative direction, resource allocation, team development, and quality assurance across multiple concurrent projects. Played a key role in new business activities, including pitch development, creative presentations, and proposal creation. Contributed to the growth of client accounts by delivering effective, strategically aligned creative solutions across digital, print, outdoor, social media, and broadcast channels. 2022-2026
CREATIVE GROUP HEAD
Lounge Design MVM team & Kraft Department lead
Main clients: MVM, Szerencsejáték Zrt., HUMDA, MÁV, and New Business accounts. Led and managed the creative team across a wide range of integrated communication projects. Responsible for the development and delivery of 360° marketing campaigns, TV commercials, brand and campaign visual identities, and cross-channel creative concepts. Worked closely with clients, strategists, account teams, production partners, and external agencies to ensure high-quality creative execution from concept development through final delivery. Oversaw creative direction, resource allocation, team development, and quality assurance across multiple concurrent projects. Played a key role in new business activities, including pitch development, creative presentations, and proposal creation. Contributed to the growth of client accounts by delivering effective, strategically aligned creative solutions across digital, print, outdoor, social media, and broadcast channels. 2022-2026
CD / Group Head
K Creation & Production (BE) — (Global PepsiCo Studio for EU & EMEA)
Main clients: PepsiCo and Molson Coors, covering more than 100 brands. Led a team of five designers/operators while collaborating closely with a 15-member design team in Brussels. Responsible for quality control and day-to-day management of ongoing projects, overseeing both creative and technical aspects. Worked closely with Client Directors in Budapest and Brussels. Developed and optimized internal workflows and processes, provided operational support to Brussels-based colleagues, and contributed ideas related to process improvement, new technologies, colour management, and print feasibility. Conducted training, performance evaluations, and recruitment interviews, while also supporting international projects through regular business travel. 2014 – 2022
CD / Group Head
K Creation & Production (BE) — (Global PepsiCo Studio for EU & EMEA)
Main clients: PepsiCo and Molson Coors, covering more than 100 brands. Led a team of five designers/operators while collaborating closely with a 15-member design team in Brussels. Responsible for quality control and day-to-day management of ongoing projects, overseeing both creative and technical aspects. Worked closely with Client Directors in Budapest and Brussels. Developed and optimized internal workflows and processes, provided operational support to Brussels-based colleagues, and contributed ideas related to process improvement, new technologies, colour management, and print feasibility. Conducted training, performance evaluations, and recruitment interviews, while also supporting international projects through regular business travel. 2014 – 2022
Art Director
OKEGO
Contributed to the development and execution of integrated ATL and BTL communication campaigns, from initial brainstorming and concept development to final delivery. Created and adapted key visuals and campaign assets across a variety of channels, including TV commercials, social media, outdoor advertising, CLP campaigns, banners, and print materials. Worked closely with senior creatives, account managers, and production teams to ensure high-quality and consistent brand communication. Supported client presentations and participated in project meetings, helping translate strategic objectives into effective creative solutions. Mentored design and DTP interns, providing day-to-day guidance and support throughout ongoing projects. 2012 – 2014
Art Director
OKEGO
Contributed to the development and execution of integrated ATL and BTL communication campaigns, from initial brainstorming and concept development to final delivery. Created and adapted key visuals and campaign assets across a variety of channels, including TV commercials, social media, outdoor advertising, CLP campaigns, banners, and print materials. Worked closely with senior creatives, account managers, and production teams to ensure high-quality and consistent brand communication. Supported client presentations and participated in project meetings, helping translate strategic objectives into effective creative solutions. Mentored design and DTP interns, providing day-to-day guidance and support throughout ongoing projects. 2012 – 2014
Art Director / Senior Designer
Carnation Group & POSSIBLE (now Wunderman Thompson)
Designed and delivered digital projects from concept to implementation, including wireframes, UX and UI design, responsive websites, web portals, microsites, Facebook applications, and online advertising materials. Created user-centered digital experiences by translating business requirements into intuitive and visually engaging interfaces. Collaborated closely with frontend developers throughout the implementation process to ensure design consistency and technical feasibility. Worked within an international team environment, coordinating projects and communicating with colleagues across multiple markets. Developed presentation materials for client pitches and business proposals, as well as final production-ready graphics for digital campaigns and online platforms. 2012 – 2014
Art Director / Senior Designer
Carnation Group & POSSIBLE (now Wunderman Thompson)
Designed and delivered digital projects from concept to implementation, including wireframes, UX and UI design, responsive websites, web portals, microsites, Facebook applications, and online advertising materials. Created user-centered digital experiences by translating business requirements into intuitive and visually engaging interfaces. Collaborated closely with frontend developers throughout the implementation process to ensure design consistency and technical feasibility. Worked within an international team environment, coordinating projects and communicating with colleagues across multiple markets. Developed presentation materials for client pitches and business proposals, as well as final production-ready graphics for digital campaigns and online platforms. 2012 – 2014
Senior Designer / JUNIOR AD
Quince
Designed Flash-based e-learning presentations and interactive training materials for corporate clients. Created a variety of print communication assets and contributed to the development of corporate identity systems and brand materials. Worked closely with project managers and developers to deliver visually engaging and effective learning experiences, while ensuring consistency across both digital and print applications. Supported multiple projects simultaneously, from concept development through final artwork preparation and delivery. 2010 – 2012
Senior Designer / JUNIOR AD
Quince
Designed Flash-based e-learning presentations and interactive training materials for corporate clients. Created a variety of print communication assets and contributed to the development of corporate identity systems and brand materials. Worked closely with project managers and developers to deliver visually engaging and effective learning experiences, while ensuring consistency across both digital and print applications. Supported multiple projects simultaneously, from concept development through final artwork preparation and delivery. 2010 – 2012
Freelancer
Extraverage Productions
Operated an independent design studio, delivering creative services to a wide range of international clients across various industries. Designed corporate identities, logos, brand assets, publications, books, illustrations, typographic projects, and marketing materials, while also collaborating on fashion-related creative projects. Managed the full project lifecycle, from client communication and concept development to final artwork production and delivery. Built long-term relationships with clients across multiple countries, working independently on both strategic branding assignments and production-focused design and DTP projects. Developed extensive experience in visual communication, brand development, print production, and multidisciplinary design. 2005 – 2012
Freelancer
Extraverage Productions
Operated an independent design studio, delivering creative services to a wide range of international clients across various industries. Designed corporate identities, logos, brand assets, publications, books, illustrations, typographic projects, and marketing materials, while also collaborating on fashion-related creative projects. Managed the full project lifecycle, from client communication and concept development to final artwork production and delivery. Built long-term relationships with clients across multiple countries, working independently on both strategic branding assignments and production-focused design and DTP projects. Developed extensive experience in visual communication, brand development, print production, and multidisciplinary design. 2005 – 2012
Graphic Designer
solid studio
Produced print-ready artwork and provided DTP support for a wide range of cultural and commercial projects. Worked extensively with visual arts institutions, exhibitions, galleries, artists, and cultural organizations, creating logos, flyers, books, magazines, exhibition materials, and other printed communications. Gained hands-on experience in layout design, typography, prepress preparation, and print production workflows. Collaborated with designers, curators, editors, and clients to ensure accurate and high-quality execution of projects from concept to final delivery. This role provided a strong foundation in visual communication, editorial design, and the production of high-quality printed materials within both cultural and commercial environments. 2002 – 2005
Graphic Designer
solid studio
Produced print-ready artwork and provided DTP support for a wide range of cultural and commercial projects. Worked extensively with visual arts institutions, exhibitions, galleries, artists, and cultural organizations, creating logos, flyers, books, magazines, exhibition materials, and other printed communications. Gained hands-on experience in layout design, typography, prepress preparation, and print production workflows. Collaborated with designers, curators, editors, and clients to ensure accurate and high-quality execution of projects from concept to final delivery. This role provided a strong foundation in visual communication, editorial design, and the production of high-quality printed materials within both cultural and commercial environments. 2002 – 2005
FREELANCER
KAROLY KIRALYALVI
2000 – 2002
FREELANCER
KAROLY KIRALYALVI
2000 – 2002
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
CLIENTS HIGHLIGHT
CLIENTS HIGHLIGHT
PUBLICATIONS AND FEATURES
Los Logos 4 Die Gestalten September 1, 2008
Tres Logos Die Gestalten September 25, 2009
Dos Logos Die Gestalten September 30, 2004
Los Logos 5 Die Gestalten August 1, 2010 + Featured Interview
Staf Magazine Staf Magazine 2008
iDN Magazine iDN Magazine May 4, 2008
Novum Magazine 2008. Novum Magazine January 10, 2008 + Featured Interview
Digital Arts magazine Digital Arts magazine August 4, 2007
Graphicum MATT Budapest June 12, 2007 + Cover Art
Offline magazine Offline magazine January 1, 2007 + Featured Interview
Revista Colectiva Black Issue Revista Colectiva January 1, 2007
Blowback Magazine UK January 1, 2007 + Featured Interview
ELLE Dekor ELLE Dekor magazine Hungary March 5, 2007
Arts Projects Illustration Computer Arts December 4, 2005 + Featured Interview
Arts Projects Computer Arts magazine 2006
Adobe Design Guide to Budapest Adobe 2005 + Newsletter Highlight
Web Design by Index 02 Pepin Press August 30, 2006 + Cover Art
Belio Magazine Belio Magazine May 11, 2007
ROJO magazine ROJO magazine November 4, 2006
Semi Permanent Book 2006 Semi Permanent AU November 20, 2006
Semi Permament Book 2008 Semi Permament AU June 12, 2008
Streetsoul fanzine Budapest Streetsoul BP 2004
Tees - The Art of the T-shirt MAKI November 4, 2009
Graphic Design 02 ZEIXS, 2009
Patterns ZEIXS March 23, 2010
New Illustration with Type Martin Dawber July 7, 2010 + Featured Interview
Quint magazine 01 Quint Dubai July 1, 2010 + Featured Interview
Logo 01 ZEIXS September 21, 2007
Master Library Initials & Crests Logolounge January 2, 2010
Secrets of Digital Illustration Zeegen December 3, 2007
Stuffz 2: Design on Material BigBros August 2, 2009
Atlas of Graphic Design MaoMao September 1, 2010
Gallery 032 Chois Gallery April, 2015
and many more
Los Logos 4 Die Gestalten September 1, 2008
Tres Logos Die Gestalten September 25, 2009
Dos Logos Die Gestalten September 30, 2004
Los Logos 5 Die Gestalten August 1, 2010 + Featured Interview
Staf Magazine Staf Magazine 2008
iDN Magazine iDN Magazine May 4, 2008
Novum Magazine 2008. Novum Magazine January 10, 2008 + Featured Interview
Digital Arts magazine Digital Arts magazine August 4, 2007
Graphicum MATT Budapest June 12, 2007 + Cover Art
Offline magazine Offline magazine January 1, 2007 + Featured Interview
Revista Colectiva Black Issue Revista Colectiva January 1, 2007
Blowback Magazine UK January 1, 2007 + Featured Interview
ELLE Dekor ELLE Dekor magazine Hungary March 5, 2007
Arts Projects Illustration Computer Arts December 4, 2005 + Featured Interview
Arts Projects Computer Arts magazine 2006
Adobe Design Guide to Budapest Adobe 2005 + Newsletter Highlight
Web Design by Index 02 Pepin Press August 30, 2006 + Cover Art
Belio Magazine Belio Magazine May 11, 2007
ROJO magazine ROJO magazine November 4, 2006
Semi Permanent Book 2006 Semi Permanent AU November 20, 2006
Semi Permament Book 2008 Semi Permament AU June 12, 2008
Streetsoul fanzine Budapest Streetsoul BP 2004
Tees - The Art of the T-shirt MAKI November 4, 2009
Graphic Design 02 ZEIXS, 2009
Patterns ZEIXS March 23, 2010
New Illustration with Type Martin Dawber July 7, 2010 + Featured Interview
Quint magazine 01 Quint Dubai July 1, 2010 + Featured Interview
Logo 01 ZEIXS September 21, 2007
Master Library Initials & Crests Logolounge January 2, 2010
Secrets of Digital Illustration Zeegen December 3, 2007
Stuffz 2: Design on Material BigBros August 2, 2009
Atlas of Graphic Design MaoMao September 1, 2010
Gallery 032 Chois Gallery April, 2015
and many more
EXHIBITIONS
BP Street @ Dimano (2004. 09. 10.)
Swatch This! @ Kuplung (2005. 02. 16.)
Swatch This! @ Olof Palme (2005. 03. 18.)
Swatch This! @ Citadella (2005. 08. 06.)
Tűzraktér (2005. 07. 15.)
Drez @ Castro (2005. 08. 13.)
BP Street @ Tűzraktér (2005. 09. 22.)
Fusions (Blik, Drez, Nikon) @ Karton Gallery (2006. 03. 21.)
WOW @ Műcsarnok (2006. 11. 24.)
Portfolio Points @ Kiadó (2007. 09. 14.)
Pofátlan Művészet / Insolent Art @ Karton Gallery (2007. 10. 10.)
Blik & Drez @ Carhartt Budapest (2008. 03. 06.)
Neopaint @ B55 Gallery (2009. 04. 03.)
Bábeli Csend @ FISE (2009. 10. 03.)
Müüska Artists @ APA Gallery (2010. 02. 18.)
Eine vs. Drez @ Karton Gallery (2010. 03. 24.)
Drez vs. Stark Attila @ Merlin (2011. 01. 25.)
Solo Exhibition @ Hybrid Café (2011. 03. 03.)
Featured @ StyleWalker Night Budapest 2014 + 2015
BP Street @ Dimano (2004. 09. 10.)
Swatch This! @ Kuplung (2005. 02. 16.)
Swatch This! @ Olof Palme (2005. 03. 18.)
Swatch This! @ Citadella (2005. 08. 06.)
Tűzraktér (2005. 07. 15.)
Drez @ Castro (2005. 08. 13.)
BP Street @ Tűzraktér (2005. 09. 22.)
Fusions (Blik, Drez, Nikon) @ Karton Gallery (2006. 03. 21.)
WOW @ Műcsarnok (2006. 11. 24.)
Portfolio Points @ Kiadó (2007. 09. 14.)
Pofátlan Művészet / Insolent Art @ Karton Gallery (2007. 10. 10.)
Blik & Drez @ Carhartt Budapest (2008. 03. 06.)
Neopaint @ B55 Gallery (2009. 04. 03.)
Bábeli Csend @ FISE (2009. 10. 03.)
Müüska Artists @ APA Gallery (2010. 02. 18.)
Eine vs. Drez @ Karton Gallery (2010. 03. 24.)
Drez vs. Stark Attila @ Merlin (2011. 01. 25.)
Solo Exhibition @ Hybrid Café (2011. 03. 03.)
Featured @ StyleWalker Night Budapest 2014 + 2015
HONORS & AWARDS
Mentor and presentation member of Behance @ Budapest
Jury @ Mediadesign 2014
Best Integrated Campaign 2014 @ Hipnozis May 2014
1st prize in integrated campaigns at Hipnózis creative festival (Jófogás)
Zagar @ Highlights of Hungary
Zagar - "Light Leaks" artworks and campaign | www.highlightsofhungary.hu
Jófogás @ Arany Penge 2014 shortlist
Jury @ Magazine Mania 2011 Kreatív.hu
Jury member of Kreatív Magazine 2011-2014
MULTIPLE HIGHLIGHTS ON BEHANCE
Mentor and presentation member of Behance @ Budapest
Jury @ Mediadesign 2014
Best Integrated Campaign 2014 @ Hipnozis May 2014
1st prize in integrated campaigns at Hipnózis creative festival (Jófogás)
Zagar @ Highlights of Hungary
Zagar - "Light Leaks" artworks and campaign | www.highlightsofhungary.hu
Jófogás @ Arany Penge 2014 shortlist
Jury @ Magazine Mania 2011 Kreatív.hu
Jury member of Kreatív Magazine 2011-2014
MULTIPLE HIGHLIGHTS ON BEHANCE
INTERNATIONAL CLIENTS
ab inbev, BCCH, Camelbak, Clyde Snowboards, Coca Cola, Converse, Creation Skateboards, Creme Skateboards, Cuckoo Skateboards, ECO Skateboards, Empire Cycle Supply, EYCA, Foliage Recordings, Future Funk Squad, Graniph Japan, HBO, Hessenmob Skateboards, HUGO Perfumes, Intel, Joyride Snowboards, Log Me In, Netlog, Molson Coors, Opal Snowboards, Pech & Sapel photography, Pepin Press, PepsiCo, Polster Trucks, Red Bull Air Race, Rock and Roll Agency, Scooter Attack, Spunky clothing, Soho clothing, UCON clothing
ab inbev, BCCH, Camelbak, Clyde Snowboards, Coca Cola, Converse, Creation Skateboards, Creme Skateboards, Cuckoo Skateboards, ECO Skateboards, Empire Cycle Supply, EYCA, Foliage Recordings, Future Funk Squad, Graniph Japan, HBO, Hessenmob Skateboards, HUGO Perfumes, Intel, Joyride Snowboards, Log Me In, Netlog, Molson Coors, Opal Snowboards, Pech & Sapel photography, Pepin Press, PepsiCo, Polster Trucks, Red Bull Air Race, Rock and Roll Agency, Scooter Attack, Spunky clothing, Soho clothing, UCON clothing
hungarian CLIENTS
AIPM, 360 World, 4 Cut Studio, Agh Marton, AKPH, Alpok Aqua, Audi, ACAX, Aerom, Arena Plaza, Ark Group agency, Art des Sens, AXA Bank, Backside Magazine, Balaton Groove festival, Balkan Tango, Bedroom, Bladerunnaz Movement, bp clothing, Carhartt WIP Budapest, CHI Recordings, Class FM, Costes Budapest, Csepel Bicycles, Critical Mass, Design Week Budapest, Don’t Panic Media, Duna TV, ELLE Dekor Magazine, EON Hungary, Filmreaktor, Freee Magazine, GE Lighting, Hárserdő Beef, HSI, HUMDA, Hypnosis, Inarchi, Illatpalota, Jófogás.hu, Ivanka, kARTon Gallery, Kelamed, Kirowski agency, Kitchen Budapest, Kreatív Magazine, Ludwig Museum, M1 TV, ManDa TV, Magyar Nemzeti Galéria, Magyar Nemzeti Filmalap, MashKulture.net, Mayo Chix, Menta Terasz, MOL, MONO shop, Müüska Bazaar, MVM, Neopaint, NOL.hu, Nowsound, NVC, OMD Hungary, OSI Budapest, Pacsay & Sandor, PHD Hungary, Palace Disco, PreGo Café, Pr0ud agency, Port.hu, Republic of Art, Saatchi & Saatchi, Stylewalker, Subvibe, Sziget Festival, Szerencsejáték Zrt, The LAB, TrafÓ Contemporary Art House, Tisza Cipő, Telekom, Viasat TV, Zságer Balázs, Zsédenyi Adrienn
AIPM, 360 World, 4 Cut Studio, Agh Marton, AKPH, Alpok Aqua, Audi, ACAX, Aerom, Arena Plaza, Ark Group agency, Art des Sens, AXA Bank, Backside Magazine, Balaton Groove festival, Balkan Tango, Bedroom, Bladerunnaz Movement, bp clothing, Carhartt WIP Budapest, CHI Recordings, Class FM, Costes Budapest, Csepel Bicycles, Critical Mass, Design Week Budapest, Don’t Panic Media, Duna TV, ELLE Dekor Magazine, EON Hungary, Filmreaktor, Freee Magazine, GE Lighting, Hárserdő Beef, HSI, HUMDA, Hypnosis, Inarchi, Illatpalota, Jófogás.hu, Ivanka, kARTon Gallery, Kelamed, Kirowski agency, Kitchen Budapest, Kreatív Magazine, Ludwig Museum, M1 TV, ManDa TV, Magyar Nemzeti Galéria, Magyar Nemzeti Filmalap, MashKulture.net, Mayo Chix, Menta Terasz, MOL, MONO shop, Müüska Bazaar, MVM, Neopaint, NOL.hu, Nowsound, NVC, OMD Hungary, OSI Budapest, Pacsay & Sandor, PHD Hungary, Palace Disco, PreGo Café, Pr0ud agency, Port.hu, Republic of Art, Saatchi & Saatchi, Stylewalker, Subvibe, Sziget Festival, Szerencsejáték Zrt, The LAB, TrafÓ Contemporary Art House, Tisza Cipő, Telekom, Viasat TV, Zságer Balázs, Zsédenyi Adrienn
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE
TYPOGRAPHY
ILLUSTRATION
BRANDING
EXTRAVERAGE